Putting Research into Practice: Online Outreach Strategies for Attracting Job Seekers with Disabilities
This research-to-practice brief explores how targeted online outreach to job candidates with disabilities is an effective talent strategy.
Many employers are actively seeking to recruit people with disabilities to increase disability representation in their workforces. Today, much of this outreach is happening online. The way organizations approach online recruitment can greatly impact their ability to attract qualified applicants. Targeted outreach to disabled people holds the promise of expanding the pipeline of candidates. However, to do so, organizations need to evaluate all elements of their online recruitment strategy for accessibility and appropriate messaging. These elements include corporate career pages, social media outreach, virtual career fairs, and application software.